Why are Twitter users demanding it’s time to #CancelNYT?

Readers across America are threatening to cancel their New York Times subscriptions.

The #CancelNYT hashtag emerged Tuesday morning after readers took offense to the papers Aug. 6 front-page headline: Trump Urges Unity Vs. Racism.

The headline appeared to frame aftermath of last weekends mass shootings with racists on one side and President Donald Trump on another. Some Twitter users saw this as the latest in a pattern of normalizing Trumps policies and white supremacist sympathies in Americas paper of record.

Readers found the headline particularly offensive given the connections between the white supremacist motivations of the El Paso shooter and President Trumps rhetoric around immigration. The alleged shooter, a 21-year-old white man, opened fire on an El Paso Walmart largely frequented by Mexican-Americans. He is charged with the murder of 22 people.

The alleged assailant left behind a manifesto claiming his actions were racially motivated. Specifically, the shooter is thought to subscribe to the racist Great Replacement theory that Fox News has promoted and President Trump has implied he agrees with. Language in the document is similar to some of Trumps talking points around immigration. Specifically, the alleged shooter warned of a Hispanic invasion, open borders, and free healthcare for illegals.

For the days second edition, the New York Times headline was changed to Trump Assails Hate But Not Guns.

As far as many readers were concerned, the damage was done, and the change was too little too late. #CancelNYT remained a top trending topic on Twitter throughout the morning as numerous prominent politicians and journalists railed against the headline.

This is not the first time that the New York Times has drawn criticism from the left in the age of Trump. Some say their reporting normalizes white supremacists and offers outsized attention to white male Trump supporters. Opinion columnists Bari Weiss, Bret Stephens, and Ross Douthat have been directly charged with laundering far-right ideology into the opinion pages of the newspaper.

Users involved in more center-left #resistance Twitter also often blame the Times coverage of Hillary Clintons emails for her general election loss.

Some journalists pushed back against the hashtag, claiming that this was an isolated incident or pointing out the Times is not the only paper to struggle with covering Trump.

The language of reporting on Trump, and whether to call his comments lies or racist has been a conversation since before his inauguration. Many journalists feel that the standards and practices of American journalism prior to this administration simply dont work under the Trump presidency.

Regardless of what adjustments the Times makes in the aftermath of this backlash, how the media covers President Trump will likely remain a hot topic until he leaves the Oval Office.

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